Salohy Ramangason

Salohy Ramangason

Deputy Director in charge of Marketing and Communication, Café de la Gare

Antananarivo, Madagascar

Son parcours

  • Aujourd'hui
    2014
    2011

    Deputy Director in charge of Marketing and Communication

    * Concept and strategy

    - planning of advertising campaigns and strategy in communication
    - harmonization of the marketing image and the concepts with the aim of an integrated communication (organized by graphics standards and by a weft for the permanent pictures)
    - External development of the visibility of communication: use of the marketing communication instruments such as newspapers, e-media (boost internet activity and impact of the FB page, animation of the Web site), event marketing.
    - creation of marketing tools: month event planning, retro schedule, schedule for ad broadcasting and marketing campaigns, archiving suppliers' data - manage service suppliers: suppliers selection (CAP,printings, announcers) And centralization and insourcing of certain pricey activities.

    * Internal and event marketing
    - Internal organization for events: establishment of events data sheets, procedures (forecasts to M-1 of main events)
    - management of partnerships - close commercial relationships to emphasize marketing actions (collaboration with phone operators for free WIFI, mass Sms sending contract, service contract with media announcers)
    - development of permanent and\or punctual events and strengthening brand visibility
    - dynamization of the restaurant's activity

    * Operational Actions
    - definition of a marketing budget
    - developpemment and implementation of communication actions, promotion and activation of sales (emailing, SMS of mass, selective invitations according to the current events)
    - optimization of customer relationships (personalized welcome for each clientele)
    - creation of tools for customer loyalty (punctual discounts for special customers , free goodies ...) and collection of a customer database
    - optimization of the sales force in the restaurant (dedicated training for waiters) thanks to formal welcoming procedures and order taking.
    - implement an advertising space in the restaurant
  • Aujourd'hui
    2011

    Marketing and Production Assistant

    Jenman African Safaris

    -Updating the website with in-house content management system
    -Translating of monthly e-newsletter -International Mail Management
    -General correspondence with clients and agents
    -Assistance when compiling Marketing material: brochures, Calendars and Postcards
    -Research and writing of web texts - Database Admin & Management
    -General marketing tasks and assistance of Marketing department
    -Working on upcoming projects - Involvement in Product Department
  • Aujourd'hui
    2011
    2010

    Consultancy for the french "region of Val d'Armance" (Nov 2010-March 2011)

    ESC Troyes- Student Project

    * Diagnosis of the territory of Val d'Armance (SWOT study, development and strategic recommandations)
    * Presentation 2 potential development projects (tourist communal board office and a cultural center)
    * Financial and legal study
  • Ecole Superieure de Commerce Troyes- Graduate Champagne School of Management

    International Management of travel and leisure
  • Aujourd'hui
    2010
    2009

    Tourism project manager (last year mémoire)

    Antananarivo Tourist Board office - Ferney-Voltaire - France(Student Project )

    * Establishement of project specifications (cahier des charges) of the project : Designing an "ecotour to promote Madagascar's royalty history "
    * Creating local partnerships in Madagascar (craftsmen, NGO's, local guides,...)
    * Faisability study (financial and marketing study), grants researches,
    * Communication campaign (brochures, financial offer, quotations) and monitoring
    * Editing and designing a touristic package
  • Aujourd'hui
    2009

    Zoo trainee manager

    Zoo of Zürich - Zürich - Switzerland

    * Event organization (Mercedes christmas corporate event)
    * Public relations (ads, brochures,...)
    * Driving and escorting tours (conception and escorting touristic groups)
    * Zoo maintenance (staff schedule management, animal's food management)
    * Developing a comparative report on the extension of the swiss national park Engadine/Masoala National Park (Madagascar)
  • Aujourd'hui
    2009

    Hotel manager trainee

    Hotel & Spa Colbert **** - Antananarivo - Madagascar

    * Division manager: governance and room maintenance
    * Physical and telephone reception of foreign customers, front-office, concierge desk -Check-in / check-out
    * Public and customer relations
    * Accounting (customer bills...)
    * Food and beverage department (room service, table settlement,...)
  • Lycee International FerneyVoltaire (Ain)

    BTEC 2 years diploma in animation and local tourism management

Ses compétences

  • Communication
  • Hospitality
  • Marketing

Ses mots clés

marketingcommunicationhospitality

Sa présentation

My professional experiences gave me a transversal and multicultural vision of conservation, while acquiring autonomy, team-building mind, MICE skills, rigor and adaptability. I have acquired the value of personal commitment in each project, a high adaptability skill in different places and a good relational capacity (social dialog, internships in different countries …)

Knowledge and experience
+ Event management
+ Experience in CRM
+ Social media marketing
+ Traineeships Hotel management experience
+ Project management - designing touristic packages : Assisting local projects- faisability studies (financial, legal and development/strategic recommandations)-Package design-Promoting products,monitoring
+ Group entertainment and guiding skills
+ Group entertainment organization
+ Touristic promotion-marketing : updating & designing touristic documents

Son activité sur Viadeo

Ses derniers contacts
Tout Mada
Agence NOUMEA CREAWeb
Iavantsoa  Rakotomalala

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