Son parcours
Aujourd'hui
2013
2011Deputy Director in charge of Marketing and Communication
* Concept and strategy
- planning of advertising campaigns and strategy in communication
- harmonization of the marketing image and the concepts with the aim of an integrated communication (organized by graphics standards and by a weft for the permanent pictures)
- External development of the visibility of communication: use of the marketing communication instruments such as newspapers, e-media (boost internet activity and impact of the FB page, animation of the Web site), event marketing.
- creation of marketing tools: month event planning, retro schedule, schedule for ad broadcasting and marketing campaigns, archiving suppliers' data - manage service suppliers: suppliers selection (CAP,printings, announcers) And centralization and insourcing of certain pricey activities.
* Internal and event marketing
- Internal organization for events: establishment of events data sheets, procedures (forecasts to M-1 of main events)
- management of partnerships - close commercial relationships to emphasize marketing actions (collaboration with phone operators for free WIFI, mass Sms sending contract, service contract with media announcers)
- development of permanent and\or punctual events and strengthening brand visibility
- dynamization of the restaurant's activity
* Operational Actions
- definition of a marketing budget
- developpemment and implementation of communication actions, promotion and activation of sales (emailing, SMS of mass, selective invitations according to the current events)
- optimization of customer relationships (personalized welcome for each clientele)
- creation of tools for customer loyalty (punctual discounts for special customers , free goodies ...) and collection of a customer database
- optimization of the sales force in the restaurant (dedicated training for waiters) thanks to formal welcoming procedures and order taking.
- implement an advertising space in the restaurant
Aujourd'hui
2011Marketing and Production Assistant
-Updating the website with in-house content management system
-Translating of monthly e-newsletter -International Mail Management
-General correspondence with clients and agents
-Assistance when compiling Marketing material: brochures, Calendars and Postcards
-Research and writing of web texts - Database Admin & Management
-General marketing tasks and assistance of Marketing department
-Working on upcoming projects - Involvement in Product Department
Aujourd'hui
2011
2010Consultancy for the french "region of Val d'Armance" (Nov 2010-March 2011)
* Diagnosis of the territory of Val d'Armance (SWOT study, development and strategic recommandations)
* Presentation 2 potential development projects (tourist communal board office and a cultural center)
* Financial and legal study- International Management of travel and leisure
Aujourd'hui
2010
2009Tourism project manager (last year mémoire)
* Establishement of project specifications (cahier des charges) of the project : Designing an "ecotour to promote Madagascar's royalty history "
* Creating local partnerships in Madagascar (craftsmen, NGO's, local guides,...)
* Faisability study (financial and marketing study), grants researches,
* Communication campaign (brochures, financial offer, quotations) and monitoring
* Editing and designing a touristic package- BTEC 2 years diploma in animation and local tourism management
Aujourd'hui
2009Zoo trainee manager
* Event organization (Mercedes christmas corporate event)
* Public relations (ads, brochures,...)
* Driving and escorting tours (conception and escorting touristic groups)
* Zoo maintenance (staff schedule management, animal's food management)
* Developing a comparative report on the extension of the swiss national park Engadine/Masoala National Park (Madagascar)
Aujourd'hui
2009Hotel manager trainee
* Division manager: governance and room maintenance
* Physical and telephone reception of foreign customers, front-office, concierge desk -Check-in / check-out
* Public and customer relations
* Accounting (customer bills...)
* Food and beverage department (room service, table settlement,...)
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Sa présentation
My professional experiences gave me a transversal and multicultural vision of conservation, while acquiring autonomy, team-building mind, MICE skills, rigor and adaptability. I have acquired the value of personal commitment in each project, a high adaptability skill in different places and a good relational capacity (social dialog, internships in different countries …)
Knowledge and experience
+ Event management
+ Experience in CRM
+ Social media marketing
+ Traineeships Hotel management experience
+ Project management - designing touristic packages : Assisting local projects- faisability studies (financial, legal and development/strategic recommandations)-Package design-Promoting products,monitoring
+ Group entertainment and guiding skills
+ Group entertainment organization
+ Touristic promotion-marketing : updating & designing touristic documents
Son activité sur Viadeo
- Philippe Savidan
- Dirigeant, Context !
- Laingo RAOILISON RAMANALISOA
- Secretaire de direction, FLASHCOM MADAGASCAR
- Celine Deruaz
- en recherche d'emploi
- Idby Freeiz
- Freelance, IDbyfreeIZ
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